‘WHATT, trekking sneakers are on 50% sale, Soo cool! I’ll purchase them!’
Sounds acquainted? Nicely, that’s as a result of all of us get tempted to purchase stuff throughout the sale season. However as soon as they’re in our closet, we not often use them.
Think about if all of them may discuss. What they’d they be saying behind your again?
Introducing Aapki Jeb Hith Foremost Jaari – A humorous tackle sale, by the merchandise we purchase
A set of tales that take a dig at our wasteful bills throughout the sale season.
What occurs on the shoe rack behind your again?
What occurs in your shoe rack behind your again?
The primary video is a dialog between a brand new shoe that has simply been purchased in a current sale and a bunch of beforehand purchased ones – trekking sneakers, tennis sneakers, and others. Will the brand new shoe meet the identical destiny as others?
Right here’s a message out of your devices
Your devices have a message for you
The second video is the discuss amongst numerous devices that dump in your drawer after shopping for them. What occurs when a brand new one joins them and shares the passion of a rookie?
Why Aapki Jeb Hith Mein Jaari?
We at ETMONEY had been conscious of this spending sample as now we have over 2 million individuals monitoring their spends utilizing our Sensible Spends characteristic. What we didn’t know was the size and the dangerous impact of this impulsive spending habits has on funds till we regarded deeper into this information.
We had been shocked to see bank card spends of our customers shot up by near 40% on the highest e-commerce throughout the sale seasons. However that’s not all; the bank card EMIs went up by 60% within the subsequent months. All this meant was that individuals are utilizing the cash they don’t have (utilizing bank cards) for purchasing issues they don’t essentially want and placing themselves in debt.
We determined to do one thing and this concept was born.
Backside Line
Aapki Jeb Hith Mein Jaari is an easy initiative that urges individuals to be sensible about how and the place they spend their cash this sale season. In any case, profiting from lowered costs just isn’t a nasty factor; however shopping for one thing simply because there’s a low cost and losing cash is!
What do you concentrate on these movies? Do share your suggestions within the feedback part beneath.